¶ … dimensional man'? What is the relevance of this concept for management today? One-Dimensional Man will dither all over between two opposing theories: which is modern industrial community is able to restrict qualitative alteration for the anticipatory future; power and propensities are there that might shatter this repression and blow up this society. The two propensities are present, concurrently and also one within the other. The initial propensity is foremost, and whatever prerequisite for a turnaround is available are being employed to avert it. It seems that a catastrophe might transform the state, but unless the acknowledgment of what is being performed and what is being checked undermines the awareness and the conduct of man, a calamity will not be enough to unleash the transformation. The study is concentrated on modern industrial society, wherein the technological equipment of manufacturing and delivery operates, not as the aggregate of just tools which can be capable of segregating from their social and political influences, but somewhat as a structure which governs a priori the creation of the machinery as also the functions of checking and widening it. (The Paralysis of Criticism: Society without Opposition)

In this society, the manufacturing machinery has a propensity to be authoritarian to the degree to which it resolves not just the socially required professions, proficiencies, and mind-set, as also personal requirements and objectives. It just destroys the conflict among the private and public subsistence among personal and social wants. Technology gives to establish novel, more efficient, and more enjoyable types of social management and social unity. The authoritarian penchant of these appears to claim itself in yet another meaning through distributing to the areas that have grown less and also to the pre-industrial regions of the globe, and also by making closeness in the growth of capitalism and communism. In the countenance of the authoritarian characteristics of this society, the conventional view of the impartiality of technology can no more be uphold. Technology in itself cannot be segregated from the utility to which it is put; the technological society is a system of authority that functions by now in the notion and creation of methods. (The Paralysis of Criticism: Society without Opposition)

The manner in which a society systemizes the existence of its members entails a preliminary choice between past options that are resolved by the innate intensity of physical and intellectual culture. The decision per se is an outcome of the interaction of the main preferences. It anticipates particular forms of altering and using humans and nature and discards other forms. It is a program of understanding among others. However, when the program has started to be operative in the fundamental organizations and associations, it has a propensity to become special and to find out the progression of the society in its totality. Like a technological world, modern industrial society is a political world, the most recent phase in the understanding of a particular former protect-namely, the knowledge, revolution, and systemization of nature as just the stuff of control. While the program opens up, it molds the total world of communication and achievement, intellectual and material culture. In the medium of technology, culture, politics, and the economy unite into a ubiquitous system that consumes or repels every option. The efficiency and intensification capability of this arrangement balances the society and has the technological advancement within the structure of control. Technological wisdom has come to be political wisdom. (The Paralysis of Criticism: Society without Opposition)

Modern industrial societies exploit technology, science and technicalities to augment their abilities of creation. The equipment comes to be the extremely potent political means and beats the political strength of any person or assembly of people. This occurrence has been dealt with in an encouraging way. "To the stage to which the occupational universe is envisaged of as a mechanism and automated consequently, it comes to be the potential basis of novel free will of humans." (The Search for Freedom: Part II- One Dimensional Man) This never entails the socialization of financial being. The people who discharge their duties in their places of work rule over their machines. Through uniting their endeavors they can be capable to take the place of the power of the managers and leaders of the companies and leave behind the people who utilize the benefits for exploiting political power and utilize the power for their self benefit. The wants of the One Dimensional Man are pre-accustomed. The pre-customization is prone to more instruction by a regular media. (The Search for Freedom: Part II- One Dimensional Man)

The media imparts, "To act and devour as per the advertisements,...

"Societal benefit inflicts "fake" wants. The "fake" wants satisfy the person however they "affect slog, fierceness, sadness and unfairness." (The Search for Freedom: Part II- One Dimensional Man) The continual efforts for these continual "fake" wants need extra endeavors, and gives aggravation and misery, which build up antagonism. Autonomy hands a broad array of preferences, however fails to let the person to find out what can be preferred and what is preferred. Emancipation is unable to describe the number of hours individuals are agreeing to put their duties to satisfy their wants. Products cater to train and maneuver. The instruction comes to be a habit of living. It is an excellent manner of life -- much improved compared to before- and as an excellent manner of living, it conflicts against qualitative alteration. Therefore appears a pattern of one dimensional thought. (The Search for Freedom: Part II- One Dimensional Man)
One-dimensional thinking is methodically advertised by the creators of politics and their supplier of mass information. Better affluence has affected improved homogeneity of attention. Increased complains against U.S. government rules have come down considerably from the days the Vietnam War has been fought. Persistent armed solutions to disagreements, which result in assaults on innocent countries, are championed by a society that has constricted the proportions of its ways of thinking. The university, once a multitude pool of youthful censure and movements, has come to be distinctly aimed in the direction of a sole objective -- to teach for inclusion into a corporate society. It was Marcuse who foretold these happenings. He uses languages with freedom and employs a metaphorical tactic to attain important finale. (The Search for Freedom: Part II- One Dimensional Man)

According to Marcuse therefore, in the capitalistic system, the technology implies to an unusual form of social regulations. Such regulations have authoritarian features. Therefore no non-aligned status of technology can be maintained. The mass media invents and maneuver the awareness. The capitalistic structure involves technology as the form of social regulation and authority. The technological devices decide the social necessities, capabilities, employment relationships and intentions -- and therefore, the types of social control and coherence. According to Marcuse the negative aspects of automation is evidently governing. In the prevailing circumstances the negative characteristics of automation have leading impacts; accelerate technological unemployment, reinforce the stand of management, enhancing the incapacity and giving up of the jobs by the employees. The scope for development reduces as the management favors engineers and college graduates. 9 On the Topicality of Selected Aspects of Herbert Marcuse's Works)

The technologies involved in the transformation of production process vary the awareness in particular modes. The orientation of labor forces to cater to the automated and semi-automated reactions is an exhausting, astonishing, inhuman slavery. The capitalistic involvement of technology is viewed as increased technological progress giving rise to the more wealth in the society and in turn enhances the slavery. According to Marcuse the prevailing means and the possibility of regulation have been enjoined by a new momentum that is concerned with the principles of the technological advance, increasing computerization, technological excellence in collection of data and with observation. He emphasized on the particular propensity of the workers to become really interested in the corporations they are engaged. After about thirty years such workers participation is regarded as the participative management and has one of the most significant rudiments in the theory of management.

Actually it do not refer to the increasingly labor oriented production; instead a new ideological process is infused that guarantees capital accumulation and finishes the crisis of capital by assimilating the workforce psychologically. According to Marcuse the automation implies to the declining amount of living labor power with transformation of the living labor into the dead labor. Therefore, the propensity towards the law of value is completed. This also is applied to the concepts of surplus value and the organic composition of capital. This indicates low relevance of the traditional concepts of labor theory of value with the declining trend of the industrial labor. This made us to understand of the sublation of labor on the one aspect and the source of profit on the other. Marcuse is of the view that this contradiction results in technological unemployment and poverty. (On the Topicality of Selected Aspects of Herbert Marcuse's Works)

In the present stage of capitalism attributed by more aggravated social relationships, however…