DMO Mission Statements
Destination marketing organizations (DMO) play a crucial in promoting tourism through marketing various destinations to potential visitors and tourists. Similar to Convention and Visitors Bureau (CVB), DMOs are organizations that promote regions, countries, cities or towns to help increase the numbers of visitors or tourists. As a result, these organizations establish mission statements that guide their marketing or promotional initiatives and activities. The mission statements of destination marketing organizations differ depending on the specific organization and its vision. This paper examines the mission statements of various North American Destination Marketing Organizations to identify common themes and differences.
Common Themes in the Mission Statements
An analysis of the mission statements of various North American Destination Marketing Organizations demonstrated some common patterns or themes. One of the common themes from the analyzed DMO mission statements is a focus on marketing the respective destination to potential visitors or tourists. Each of these organizations focuses on marketing their respective regions, cities or towns as a suitable destination for potential visitors and tourists from across the globe. This indicates that direct marketing organizations focus on marketing various destinations as suitable places to visit.
The second theme identified from the analysis...
References
Pike, S. & Page, S.J. (2014, April). Destination Marketing Organizations and Destination Marketing: A Narrative Analysis of the Literature. Tourism Management, 41, 202-227.
Salazar, D. (2014, October 8). What is a Destination Marketing Organization? Retrieved September 20, 2017, from https://prezi.com/rzubfiz-pzri/what-is-a-destination-marketing-organization/
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