Destination development and marketing: Kaho'olawe, Hawaii
Kahoolawe: Destination Development and Marketing
Background Information on Kahoolawe
In the context of Hawaiian island chain, Kahoolawe is the smallest located towards the southwest of Maui. Kahoolawe is significant to the region for several ways thus the need towards its protection and preservation. To the native Hawaiians, the island of Kahoolawe is sacred because of the history, culture, and religious relations to the natural feature. In over thousand years ago, the island offered valuable habitat for several hundred Hawaiians. The inhabitants survived mainly through fishing and farming. Other individuals in this time depended on the development of stone tools. The island experienced a decline in relation to the decrease in the population of the inhabitants of the region. This exercise was mainly because of the lack of freshwater source, violent wars, and diseases. During the colonial era, the island was used as the prison for the colony. This changed in 1853 following the repealing of the law that made Kahoolawe a penal colony. Following the clean up and restoration process by the government of Hawaii, Kahoolawe island will act as an educational center in relation to the culture of the native Hawaiians. It will also focus on the development of recreational area for valuable connection with the land, sea, akua, and kupuna (http://www.oahu.us/kahoolawe.htm).
It is essential for the government of Hawaii to adopt and implement effective and efficient measures and plans towards the enhancement of the island as a tourist attraction with the aim of maintaining the culture, customs, and traditional aspects of the Hawaiian natives. The government can adopt and integrate several measures towards the development of the island while preserving the essential aspects such as culture.
Development of Educational Center
In the need to develop and enhance a tourist attraction or destination, the authority of Hawaii should focus on the development of an educational center on the island of Kahoolawe. This educational center should concentrate on the illustration of the culture, customs, beliefs, and norms of the natives of Hawaii. Through effective marketing and advertisement strategies, individuals across the globe will get to know...
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