Dell Operations Management
Dell (NASDAQ: Dell) a global technology leader in the areas of enterprise, mid-market and small & medium business (SMB) systems and solutions. The company is best-known for its PC and laptop businesses, which are the catalyst of their highly differentiated build-to-order supply chain, production, selling and services strategies (Gunasekaran, Ngai, 2005). Dell's reliance on the build-to-order operations process is integral to the success of its four core segments including large enterprise, pubic administration, small and medium businesses and the well-known consumer segment as well. As of the close of their latest fiscal year on December 31, 2012, Dell report $56.9B in revenues earning a net income of $2.3B, making it one of the largest technology manufacturers and service providers globally today (Dell Investor Relations, 2013).
Analysis of the Dell Build-To-Order Operations Process
The Dell build-to-order process is predicated on real-time inventory and demand management with suppliers, extensive reliance on advanced Vendor Managed...
2). The company has demonstrated this effect time and again as it enters new, standardized product categories, such as network servers, workstations, mobility products, printers and other electronic accessories; in fact, almost 20% of every standards-based computer system sold in the world today is a Dell: "This global reach indicates our direct approach is relevant across product lines, regions and customer segments" (Dell at a glance, 2007, p. 3). Today,
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