DELL Computer Corp. Singapore Establish explain Ansoff's Growth Matrix DELL Computer Corp. Singapore market propose specific strategic actions DELL -establish position a global market leader PCs Industry Singapore (based Ansoff's Growth Matrix) choose focus Market penetration, Market developement, Product development Diversification propose strategy Thank .
Dell Computer Co: Market penetration in Singapore
The Dell Computer Company
While Apple and Microsoft are famous for the unique forms of technology they have created, Dell Computer achieved its success through its innovative supply chain model. What set Dell apart from its competitors was its "consumer-oriented focus" and the fact that it allowed for people to "customize their computers during the ordering process. Because each computer was individually assembled" Dell could keep inventories fairly low and thus reduce waste, storage, and operating costs (Dell, 2010, Printer Ink Cartridges). Dell also gained a strong reputation for catering to the needs of its customers, and for being user-friendly. The main criticism leveled against Dell as a company was that many of its office supplies were only compatible with Dell computers, such as the ink cartridges that specifically needed to be used with Dell printers.
From a consumer-focused U.S. company, Dell has expanded its international outreach to include Europe, the Middle East, Africa, and the Asia Pacific region. At present, it is looking to expand its market into Singapore.
The Ansoff growth matrix: Dell and Singapore
"The Ansoff growth matrix is a tool that helps businesses decide their product and market growth strategy. Ansoff's product/market...
Dell Computer Corporation was founded by Michael Dell, a savvy entrepreneur whose ambition was evident from the early days of his life. When Dell was a high school senior, he sold so many newspapers that he paid for a BMW in cash. Since then, Dell, now in his 30's, has sold so many computers, he could probably buy the entire BMW corporation. Dell is now a multibillionaire and has earned a
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