Deli on Wheels is a food truck featuring a range of high quality sandwiches and fresh-squeezed juices. The emphasis will be on the quality and freshness of the ingredients. There will be great bread, high-end deli meats and all of the fruits and vegetables will be fresh. A smartphone app will alert customers as to the location of the food truck and social media will be activated to build a fanbase. For the customer, we offer an exceptional mobile food experience, and for the employees we offer fun part-time employment that likely serves as a stepping stone for a great career.
Mission Statement
"Deli on Wheels will feed the masses the best deli in town -- wherever, whenever." This mission statement contains the defining characteristics of a great mission statement. It is short, clear and concise. It defines the business (deli on wheels), and it defines the customers (the masses). We want everybody to eat here. It also defines the scope of the business (whenever, wherever) and the positioning of the brand (the best). It is clear from this statement what our mission is, now comes the part where we explain how we will fulfill this mission.
For the Customers
There are three things that Deli on Wheels is going to use for competitive advantage. The first is that we are a deli, and a very good one at that. The key to a great deli lies in the food. For us, this means curing our own brisket, sourcing fine meats from the best butchers in the state, and bringing in the best cheeses both from the U.S. And from Europe. We will have our own range of mustards to tie these things together, and make our own pickles. But everybody knows the key to a great deli sandwich is the bread. That is why we have undertaken training at a top baking school, to understand the dynamics of bread-making. We have installed a bread over in the truck to ensure maximum freshness, and we will make two different kinds of bread...
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