However, it is also an imperfect method, based on a set of assumptions. The effectiveness of this method is dependent on the quality of the assumptions. Because the assumptions regarding future cash flows can be wildly inaccurate, it is best to include some non-quantifiable evaluations as well. For Ben, the most important is the degree to which the MBA will help him meet his short- and long-term career objectives. He

decision to purchase, use or consume the product of a particular brand is not simply a utilitarian decision that focuses on what goods a consumer wants, it is also a matter of the consumer's self-image. The customer asks himself, perhaps subconsciously, is he "the type of person" who eats at McDonald's, or uses Bayer aspirin? From there, the customer makes a decision to use, or not use, the product.

Talents aren't things developed. One is born with talent -- a natural propensity for accuracy and efficiency in particular tasks. A knack for a certain intellectual task. Skills, on the other hand, are things learned, practiced, and known; they're the result of schooling, training, and experience. I believe that skills can be thought of, in a sense, as the theory behind reality. In other words, skills are most appropriately consolidated

laptop on the tray table in front of me. Business class roominess is so much more conducive to getting work done, I think, as my spreadsheet application opens. Legs casually crossed in front of me, cranberry juice at my side, I review my work on the company's financial statements. It's been a great quarter for my pet venture, which I launched just a year ago. It hasn't been entirely

pursued my undergraduate degree in Accounting at the American University of Sharjah in the United Arab Emirates, I experienced a revelation: that success is within my reach, and if I can achieve prosperity despite the obstacles placed before me, then anyone with a blend of luck, desire, and character can do the same. Of course the luck aspect is what makes life unfair; the painful reality that no matter

Benefit-Costs of pursuing an MBA Even though each of us has his/her own perspective of happiness and sense of life, we all agree that the integral part of these are the financial stability complemented by personal professional success. That is why we all strive very hard to achieve ambitious financial and professional goals and choose our own paths to them. But through historical and empirical evidence it has become clear that