Write down the letter of the more important option in the cell, and score the difference in importance from 0 (no difference) to 3 (major difference).
5. Finally, consolidate and sum the results by adding up the total of all the values for each of the options; and then convert these values into a percentage of the total score.
As a simple example, a business is looking at several ways to expand its market share. In doing so, it comes with the following options as shown below:
1. Use electronic commerce for serving customers
Expand business in home markets
3. Improve customer satisfaction
4. Improve the quality of service
Firstly the manager draws up the Paired Comparison Analysis table in Figure 1:
Figure 1: Example Paired Comparison Analysis Table (not filled in):
Use electronic commerce (a)
Expand into home markets (B)
Improve customer
Satisfaction
Improve the quality of service
D)
Now manager compare options, writes down the letter of the most important option, and scores their difference in importance. An example of it is shown in figure 2:
Figure 2: Example Paired Comparison Analysis Table (filled in):
Use electronic commerce (a)
Expand into home markets (B)
Improve...
Decisions in Paradise The many infrastructure and culturally-based challenges that Nik, his team and Mr. Morales face illustrate how challenging new business development can be in an island nation the size and location of Kava. What is immediately apparent from the case is that there is ample opportunity to enrich the island's economy and people while also building a strong, scalable business at the same time. Today however the island nation
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Best of all, any initiative in these areas, priced fairly for the island natives, delivers significant social value, or economic good for the nation and abodes by Mr. Morale's belief that in the long run, economics drives everything needs to be added to that by doing these core processes well, his company is doing good. The social conscience of Mr. Morales is also clear, and the ability to take
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These two techniques of reflexive and logic-reasoning are very effective in creating consensus and insight form multiple decision makers over time (Muller, Turner, 2010). In the long-term, this technique of decision making and the involvement of the leaders on Kava can potentially reduce their resistance to the development as well. After Nik and his team have defined their common vision, mission and objectives, they need to also define the strategies
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