Beauty
Shaping up to Fit in"
This is a paper on the image of beauty produced by the mass media. 4 references are given.
In the 20th century the mass media has played a major role in advocating and propagating an ideology of female beauty. For the past few decades' fashion has passionately endorsed thinness to the point of emaciation to be the manifestation of true beauty and the mass media has been the tool used for disseminating this view. Dr. Allison Field, of Brigham and Women's Hospital is a strong advocate of the opinion that media influences are causing an increase in unhealthy practices including eating disorders amongst young women. One such example is that of Marne Greenberg, a victim of propaganda who fought with bulimia all through her teens. In her search for a new self-image Greenberg said, "It doesn't matter who you are, you always want to be that someone... The highest of expectations of someone you can't, or never will, be."[Salvatore, 1999].
Many sections of the media have now woken up to the detrimental effects of encouraging stereotypes through advertising products that link loss of weight to being sexy and sophisticated. As audience awareness and dissention grows many advertisers have found Bartos, author of "The Moving Target" to be correct in his assertion that they must, "understand that abolishing stereotypes really is an intelligent marketing decision." [Author not available, 2003(a)]
Thesis
When faced with the popularity of screen personas such as Helen Hunt, Calista Flockhart and, Kate Moss women inevitably associate success and emotional well being with a particular appearance- thin. Any variation of this ideal is condemned. Greenberg describes the peer pressure that can cause women to go to harmful lengths in their bid to conform. She describes how she became emaciated and was inflicted with gastric problems while "people who didn't know her thought she looked great."[Salvatore,...
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