CVS Renames Itself CVS Health as it Ends Sale of Tobacco Products
(1) Who are the major winners and losers in this story? Why do you think so?
The new CVS strategy definitely seems more consistent relative to health promotion. Promoting health and well-being includes smoking cessation and being smoke free. By selling tobacco products, many argued that CVS was sending mixed signals to their clients. However, the reorganization of the company, now referred to as CVS health, sends a clear message that they are in the health promotion business. Yet, by doing so, the company is also sacrificing a significant revenue stream in all their locations. It is too early to tell if the more consistent mission statement will overcome the loss in revenues that they will experience throughout the transition.
The general public should be a winner in this situation as well. Although some consumers might be inconvenienced in regard to purchasing tobacco products, the overall effect will be to apply some pressure to consumers to quit smoking and therefore improve their health. Public health should benefit as well as all of the groups and organizations that are dedicated to improving health. Smoking tobacco harms every organ in the body and smoking...
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