Verified Document

De Mar Product Strategy How Case Study

Personnel plays a critical role in defining what the most critical priorities are in terms of skill sets as well, defining the hiring strategies going forward. When the product is a service being delivered the hiring decisions is the most critical one there is. Secondary only to training (Norton Pine II, 2009). Finally there is a passion a person must have about what they are doing working for De Mar. The personnel department has to find people with a passion for service if they are going to excel over the long-term as well (Gopalani, Shick, 2011). Marketing is critically important in that it sets the expectation levels of customers and explains what they will be getting as an experience (Gopalani, Shick, 2011). This is where many services businesses fail as their marketing overcommits and their services department under delivers. De Mar has turned this around and under commits then over-delivers to a very wide variety of...

This helps the company become more agile in serving customers and also helps set the tone for the entire organization in terms of focus and continued market direction.
It is often said in a small business that "everyone sells." De Mar shows this by having customer satisfaction at the very center of its strategies, and making sure each department contributes its unique expertise and skills to attaining customer delight. This can only happen in a business that is very customer-centric.

Reference

Anees Gopalani, & Kevin Shick. (2011). The service-enabled customer experience: a jump-start to competitive advantage. The Journal of Business Strategy, 32(3), 4-12.

David W. Norton, & B. Joseph Pine II. (2009). Unique experiences: disruptive innovations offer customers more "time well spent." Strategy & Leadership,…

Sources used in this document:
Reference

Anees Gopalani, & Kevin Shick. (2011). The service-enabled customer experience: a jump-start to competitive advantage. The Journal of Business Strategy, 32(3), 4-12.

David W. Norton, & B. Joseph Pine II. (2009). Unique experiences: disruptive innovations offer customers more "time well spent." Strategy & Leadership, 37(6), 4-9.
Cite this Document:
Copy Bibliography Citation

Related Documents

Branding Strategies Assessing the Influence
Words: 12200 Length: 44 Document Type: Research Proposal

This level of the maturity model is a transitory one and is focused more on either small, incremental gains from the first level, which is Reacting. In the Reacting layer of this proposed Branding Maturity Model, the majority of brand departments have a decidedly "every department for itself" approach to process maturity and have information flow that is purely dependent on personal productivity applications only. That is to say

Product Price Elasticity
Words: 1208 Length: 3 Document Type: Term Paper

Price Elasticity and De Beers Diamond Engagement Rings According to the online guide to economics, Investopedia, price elasticity is generally determined by the need of the consumer for a particular good or service. "Elasticity varies" among products because some products "may be perceived more essential" to the consumer. Products that are necessities tend to be more insensitive to price changes because consumers feel that they must "continue buying these products despite

Marketing Strategies - Breakfast Cereal
Words: 3102 Length: 10 Document Type: Essay

Partial cost recovery. This is an objective that might have interest for an organization that has other revenue sources. Maximize quantity. The objective seeks to maximize the quantity of products/services sold or the number of customers in order to reduce costs in the long-term as predicted by the learning curve, also known as the experience curve. Quality leadership. Use price as a tool to designate high quality and position the product as

Gillette Company's Global Strategy Today,
Words: 8412 Length: 31 Document Type: Term Paper

His ideas are not important for their uniqueness (though they are singular), but because of the essential similarities between his conservative business utopia and other versions of collectivism" (Gilbert, p. 12). This biographer reports that King Camp Gillette was born in January 1855, the fifth of seven children, to George Wolcott Gillette and Fanny Camp Gillette, in Fond du Lac, Wisconsin; when King was four years old, the family

GE & Strategy "Indeed, Diversification and Decentralization
Words: 586 Length: 2 Document Type: Essay

GE & Strategy "Indeed, diversification and decentralization had been the major strategic thrusts of GEs two prior CEOs…" (Walker, General Electric Strategic Position-1981, 1993). Under decentralization, GE's departments were building blocks with their own product market, market strategies, finance, engineering, manufacturing, and employee relation functions. With expansion came problems of permissiveness and lack of proportion. Employees lacked experience. GE had profitless growth, massive investments with long payback periods, poor planning, and

El Inca Peruvian Restaurant
Words: 4407 Length: 15 Document Type: Business Plan

Business Plan: El Inka Peruvian Restaurant in Kerrville El Inka Peruvian Restaurant in Kerrville will aim at maximizing its favorable geographical location. Kerrville is approximated to an hour drive from San Antonio in relation to the Kerrville County and popular escape destination in Texas. The mission of the El Inka Peruvian Restaurant in Kerrville is to ensure that each guest receives prompt, friendly, courteous, and professional service. This is with a

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now