This can only be accomplished by first focusing on the entire value chains' unmet needs, and given the monopolistic approaches of De Beers in this industry, channel partners and retailers will have many unmet process needs that once served could turn into a significant competitive advantage. The initial visits to each export market would need to be on a regular basis to build trust with each member of the

Diamond Wars in Western Africa Throughout Western Africa, the quest for diamonds has taken control of many of people and affected the stability of economic and governmental status throughout the nation. The diamond mines have caused civil wars, which have resulted in many casualties over the years. Possibly the major cause of the diamond wars is human nature, as it is human nature that sparks the desire to own diamonds. Due to

Angola and Sierra Leone Blood Diamonds Cecil John Rhodes founded De Beers, a diamond mining and trading corporation back in 1888. It is the world's largest diamond cartel and receives all credit for making the engagement ring "an inseparable part of courtship and married life" (Jay Epstein, p.121). De Beer has shown immense success at controlling the price of diamonds. It achieved this goal by limiting the worldwide supply. It has