Measures
Targets
Initiatives
Profitable Growth
Return on Invested Capital
Return on Equity
Only accept strong NPV projects
15% ROIC
20% ROE
Simplify the organization structure
Provide an open environment for idea generation and brainstorming
Industry leading innovation
Update product upgrade cycle. Refresh or introduce a product at least once every two years.
Highest Quality products and services
Higher Gross Margin
Invest heavily in R and D with excess Free Cash Flow
Establish strong customer and brand loyalty
Adopt the net promoter score and customer satisfaction rating survey
4% Market Share growth per year
Rewards programs and partnerships with other service providers
Establish a well recognized brand
Strong brand recognition
Become the number 1 or number 2 rated brand in each product category
Invests heavily in marketing and advertising
Question 2
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