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Customer Service Case Study

¶ … customer service philosophy consists of two parts. First, the company's prices are highly competitive, and second, employees are empowered to "delight the customer." By offering these two components of highly excellent customer service, the company has set itself apart from its competitors. By offering targeted discounts and a specific philosophy for returning and complaining customers, the company has built a loyal customer base that has contributed to its prominence in the business world. At least this has been the case before internal difficulties began to affect the company's financial standing. Made for You's current strategy is to act generously towards repeat customers and those with legitimate complaints. Such generosity occurs in the form of automatic discounts for repeat customers. Legitimate complaints such as delivery delays, unavailability of requested pieces, or long waits for service are compensated in terms of discounts, charge cancellations, or upgrades.

While these strategies are extremely effective in terms of customer loyalty and grievance settlement, it is not so in terms of the company's financial situation. One major problem is that the company's sales manager is unaware of its financial difficulty. The manager is therefore operating under the assumption that the company can afford the kind of financial compensations it has offered over the years to ensure customer loyalty.

Since...

The different individuals and departments within Made for You, along with the company's suppliers, therefore form part of the company's internal customer base.
b) Because Made for You's external customer service is far better than its internal communications, the sales manager is unable to foresee the implications of his customer service strategy. If there had been a better connection between the finance department and the sales management team, for example, the manager might have made a more strategic decision when it came to providing external customer service.

Furthermore, the breakdown of the relationship between Made for You and its furniture suppliers has not been communicated to the sales department. Better internal customer service would have ensured an open communication channel between the supplier and sales departments.

It is also possible that the breakdown in the supplier-company relationship is because of a basic lack of effective internal customer communication. The problem might have been mitigated by better and more open communication channels between the…

Sources used in this document:
References

Friedman, S.A. (2014). Ten Commandments of Great Customer Service. Retrieved from: http://marketing.about.com/od/relationshipmarketing/a/crmtopten.htm

Keys to Operating a Successful Business. (2014). The Importance of Good Customer Service. Retrieved from: http://www.hdkeys.com/The_Importance_of_Good_Customer_Service

Suttle, R. (2014). Why is Customer Service Important to an Organization? Retrieved from: http://smallbusiness.chron.com/customer-service-important-organization-2050.html
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