U.S. audiences perceive the Mercedes-Benz brand in particular differently from German audiences. The company makes an effort to tailor its marketing message around these different perceptions. With respect to distribution, the systems in the two countries are different, so there are naturally going to be differences. Those differences should be less today than would have been historically the case, since the Daimler-Chrysler merger made Mercedes a de facto domestic brand in each country, in terms of distribution access.
For some products, however, there are no significant differences between the marketing campaigns in Germany and the U.S. For high end products like the SLS AMG, the company's marketing campaign is more global in nature. Consumers of high-end performance Mercedes', however, are more likely to purchase based on the product itself and not just the name and a set of assumptions.
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European Union - Business in Europe European Union * Competitive advantages of a European area in a chosen Industry and Porter's Five Forces * Personal impressions and reflections on what was learned? The European Union is made up of several countries, and all these countries have one single aim, which is to promote and develop business relationships within Europe and also with the rest of the world, in today's world of globalization. When one wishes
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The last century has seen an increase in the level of international purchases which has been supported by the developments in transportation and technology. Goods can move faster than before with developments in logistics. The negotiation and forming contracts for purchase with companies and communicate with potential suppliers in distant countries is also easier than in the past with the internet and tools such as video conferencing and emails.
U.S. Automotive Industry Chosen industry: automotive industry is the focus of this analysis. More emphasizes are made on the large -- scale automobile manufacturers. This is because of the inherently interesting industry as a result it being competitive and projected to go through a major restructuring due to globalization in the near days to come. The issue of decreasing oil reserves is the other reason that is going to trigger this
First there is the economic aspect. In order for a business to prosper (and fashion is a business), the efficiency principle must be satisfied and the investments must be covered allowing room for profit. Secondly, it is known that the elite is sooner or later imitated by the masses. Therefore, winning the hearts of the educated and rich elite is the key for long-term success. Such is the case
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