But most important, Geert Hofstede will give you the 'edge of understanding' which translates to more successful results" (Geert Hofstede's Website, 2003).
If Steven Kafka conducted an analysis of the Czech market through the lens of cultural features, there is an increased likelihood for the results to indicate major discrepancies. This should not however disappoint him, as different does not implicitly mean worse.
A d) in its desire to adhere to the great economic powers of the globe, driven by its sense of innovation and its adaptability to the forces in the macro and micro environments, the Czech Republic has managed to remove most of its trade barriers. These measures were due mostly to its adherence to the European Union and other international trade organizations. "The Czech market has no trade barriers to food and agricultural product imports, except for the usual import duties and tariff rate quotas permitted under the GATT/WTO agreement. The selection of products is sometimes greater than in many neighboring Western countries" (Fennesz-Berka, 1996). Since Steve Kafka would operate in the restaurants industry, his imports would not be subjected to taxes.
A e) Aside from his personal entrepreneurial skills and the through analysis of the Czech environment, Steve Kafka would also have to use various concepts of political economy to ensure that his new venture is able to retrieve the desired outcome. A fist such concept is the demand for his product - the pizza. And a most important side of this demand is the ability to measure it before actually launching the pizza as to ensure that you are making sufficient pizza to serve all customers or, that you are not making too much and as such wasting resources. Assessing the demand is often a challenging task, implying a generous use of resource and also tedious work. It could be achieved from two sources: industry analysis and direct questioning of the consumers. Both actions are marketing related and the first implies that a study of the Czech industry will be realized, focusing on number of customers, the age...
Cultural Challenges of Doing Business Overseas: Steve Kafka, franchisor for Chicago Style Pizza Steve Kafka, a proprietor of Chicago Style Pizza, a U.S.-based franchise, is attempting to capitalize upon his Czech heritage, and knowledge of Czech culture and language to expand into Prague and take advantage of a largely untapped pizza market in the region. However, it is critical that Steve does not forget that, despite his familiarity with Czech culture, he
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