Identify and explain the four-step process used by cultivation analysis researchers.
The cultivation analysis as a theory is a four step process. Cultivation researchers use these four steps to demonstrate their belief that watching of television has an effect on the culture of people. The first step is the system analysis. This is a comprehensive analysis of the programs that run in the television. Ninety eight percent of all households in America own a television (Morgan, 2012). This indicates that the programs in television have a wide audience. Thus, an analysis of the content of the program is critical to the cultivation theorist.
The message analysis demonstrates that a repetitive pattern in the themes, values and images in televisions. The message system analysis focuses violence in television programs. It is evident that there are high doses of violence in programs and television broadcasts. The image of the real world that televisions portray is one of a mean word where there is no trust. This influences the perception of the viewers (Morgan, 2012).
The second step in the process concerns...
Cultivation Theory Cultivation Effects Analysis As Gerber asserts, cultivation theory helps explain the effects that violent television has on viewers. We can also find that sexuality on radio, television, and magazines has cultivation effects on society. Sex and violence is, after all, the one-two combo that dominates prime-time television. Therefore, if the latter can be shown to have cultivation effects on the viewing public, it stands to reason that the former will
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