Crown Cork & Seal
Central Issues
There are a few key central issues at Crown Cork and Seal. The company is facing a leadership transition between the company's founder and his disciple. This could cause a considerable disruption in the power of the leadership at the organization. Another key issue facing the company is how to respond to shifting industry dynamics. A major change in the industry of late is that firms in the industry are moving towards vertical integration. Reynolds is a producer of metal and now a can manufacturer. Kiewit appears to be some form of vertical integration although Continental's can business might be for sale. Pechiney now owns American National, increasing that company's reach across the industry. These changing dynamics will affect the tone and style of competition in this otherwise mature industry. The industry is also growing, in particular the aluminum can industry, and this may result in further shifts to industry dynamics. It is important for Avery to set strategy for the firm for the coming decade.
Among the decisions that need to be made quickly, Crown must decide if it wants to bid for Continental's canning business. Mergers in the business are challenging, but the acquisition of Continental would give Crown the economies of scale it needs. American is unlikely to buy because of antitrust issues and its integration of National. European competitors may only be interested in the European operations, but acquiring the U.S. business would make them major competitors...
Crown Cork & Seal Crown Cork and Seal What do you think of Connelly's industrial strategy, financial policy & performance? Connelly's strategy was ahead of its time. This is because he saw the changes that were occurring early and made adjustments to the business model of the firm. From the 1960s to the 1980s, this helped Crown Cork & Seal to adjust with demand from customers. His financial policy was designed to reduce
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