Cross-Cultural Perspectives
The company that I am researching is McDonalds. McDonalds has expanded around the world and brings with it service standards and food standards that exemplify the brand. For the company, the cultural issue relates to many aspects of service in foreign countries. Dietary restrictions are one in particular that the company needs to address -- in some places people do not eat pork while in other places people do not eat beef. There are also environmental issues where the company is using beef from ranchland that came from deforestation -- in countries like Brazil, for example. The company also faces ethical problems with respect to its role in childhood obesity, a concern of some in Western markets. Overall, McDonalds has to address ethical issues around the world that stem from difference between the different cultures.
Cultural Issue
McDonalds must meet the expectations of culture wherever it operates, and this entails a number of issues. To this end, McDonald's must have a combination of standards that will help it to grow its business, and the ability to be flexible with its menus and its staffing, not to mention approaches to other issues of cultural sensitivity. To this end, McDonalds needs to come up with a plan that melds the local responsibility with the global responsibility. This plan can then be used to help guide the company's decision-making with respect to these sorts of ethical issues.
Social Responsibility
Whitehouse (2003) notes that corporate social responsibility has been around for decades, but has generally failed to live up to its promise, at least in terms of the power corporations actually have to make the world a better place....
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