Cross Cultural Business
Conducting Cross-Cultural Business
Three Cross-Cultural Differences:
Certainly, among the most critical differences that must be accounted for before one begins practicing business in Asia is that regarding the way that people interact. In many ways, Western and Eastern culture stem from very different perceptions of the self and, consequently, how individuals should be expected to conduct themselves in interaction with one another. Indeed, Anbari (2008) et al. highlight this issue, indicating that "two main cultural differences have been identified. Hofstede distinguishes between individualism and collectivism. Trompenaars breaks down this distinction into two dimensions: universalism vs. particularism and individualism vs. communitarianism." (p. 2)
As we most certainly know from experience, the United States is a culture, both professionally and socially, where individuality is stressed. By contrast, in a general sense and throughout its business culture, Asia tends more toward collectivism or communitarianism. This influences how individuals express themselves in business settings, often with more humility than we might in the United States.
This also contributes to a second major difference, which is the higher tendency toward team affiliation in Asian cultures...
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