¶ … Competitor Benchmark Critique
The objective of this project is to use the competitor benchmark to compare the following websites:
http://nova.umuc.edu/~im639c23/imat639/about.html
http://amatteroftaste.me/
The audience of the two websites include tourists, holiday makers and people seeking to have a nice time.
The study uses the functionality, marketing tactics, navigation, content, usability, multimedia and e-commerce for the benchmark analysis.
Look and Feel
A comparative analysis of the two websites reveals that amatteroftaste.me scores higher than the second website in term of font style, and screen. The color content of the amatteroftaste.me is better by using the white color in the background and dark colors on top of the white color. The strategy makes the font be more readable to the user than the font of the nova.umuc.edu/~im639c23/imat639/about.html website. Moreover, the screen of the amatteroftaste.me is better than the screen of the second website making the contents be more readable to users. The amatteroftaste.me also uses the flash video to display the products and services offered to the customer making the website more appealing to users than nova.umuc.edu/~im639c23/imat639/about.html, the second website, which has no flash to display the product and services making the website less appealing to users. In this category, amatteroftaste.me score 75% while the second website scores 40%.
Navigation
The navigation platform of the amatteroftaste.me is more appealing than the navigation platform of the http://nova.umuc.edu/~im639c23/imat639/about.html. The http://nova.umuc.edu/~im639c23/imat639/about.html has 6 menus while the amatteroftaste.me has five menus and 14 sub-menus. Moreover, the amatteroftaste.me submenus elaborate the product and services...
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