¶ … crisis communication policy and strategy for GCCPL
In personal and in professional life, often times it's not the contents of the crisis which matter so much, but they way in which the professionals who are in charge of it handle the particular crisis. Thus, it's not the scandal or the catastrophe which matters so much, but the method in which the scandal or catastrophe is responded to. The response is what showcases the level of integrity and professionalism inherent (or lacking) within a particular organization.
Respond Immediately
An immediate response is what is expected of everyone. Given the speed at which information is conveyed and disseminated this day and age that is the minimum expectation for all parties involved. However, not responding quickly enough also presents a formidable danger as well. "If a company does not respond rapidly, that weakness will also be spread rapidly and will be dissected again and again" (Pomerenke, 1998).
Take Responsibility When Appropriate
The public can see right through a corporation which simply points fingers and attacks others. The public can see right through a company which gets overly defensive and hostile, trying to shift blame. View every...
Crisis communication is the official reaction to a business or industry situation that runs the risk of escalating intensity, falling under close media or government scrutiny, interfering with the normal operations of a business, jeopardizing the positive public image presently enjoyed by the company or its officers, and damaging a company's bottom line in any way. Usually falling under the domain of public relations, a crisis communication plan is essential
Crisis Communication Communication is an essential component of effective crisis management. This is especially the case in a situation where the basic needs, health, and lives of thousands or even millions are at stake. In a situation where the water supply is at risk, for example, it is essential to establish a communication plan as soon as the risk becomes known. In this way any preventable cases of illness or death
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