This in a nutshell is what defines stickiness. It can be defined further as the amount of time first time visitors spend and how often they return to the same website per month. It can also be measured in terms of the number of pages the visitors view (Bruce, 1999).
It is common that if a visitor to a website does not get what they are looking for they are most likely to sign off. To avoid this and encourage stickiness, the websites have to meet the following outlines. The website must be informative and thus the web managers must think of the possible questions the customers may have and put up their explanations in their website.
The website should also be easily readable. Ample spacing should be used, reader friendly fonts employed, the layout should be one easily and seamlessly flowing from one part to the next
It should also be in such a format that the visitors can scan through. This can be achieved through inserting headlines, sub-topics and even appropriate captions to pictures used. These will enable the visitors go straight to what they are looking for and not read through every word hence making it more user friendly resulting into frequent visits (Sarah, 2009).
It is worthy to make the website be a search engine as well. Through the use of URLs the website will enable visitors to move seamlessly from one set of information to another particularly when deeper explanations are needed for a particular section. If visitors are assured that by visiting a particular website they...
Edward De Bono's Creative Thinking Hats Throughout the course of human history one unique aspect of the human brain has allowed our species to survive and thrive on an unprecedented scale: the creative faculty. The power of original invention, the artistic spirit and the astounding ability of man to claim supremacy over the natural world are all functions of the brain's propensity to create. While decades of rigorous scientific study of
Marketing Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. The most fundamental change in marketing today is that it has become increasingly consumer-driven (Lake, 2011). The marketing and advertising ploys popular in the days of the "Mad Men" advertising agencies don't work well with the sophisticated consumers who are networked to each other, access information online with ease, and --
These include phone conference call groups, web-based groups; or as a substitute use telephone depth interviews. (You don't get the group interaction, but the results can be better than group settings.) Rule 3 - Request that the moderator use a non-directive approach. (A non-directive approach is one that constructs questions for the group that encourages participants to be free flowing with their descriptions) Projective techniques are often useful in easing participants
Marketing Plan can be defined as a written plan or document that refers to the particular organizations adaptation of a particular marketing strategy. It can also be defined as the written plan of a company that underlines the various marketing activities that the company would undertake in the following months or weeks. A marketing plan must include general information like for example, the particular service or product that is being
Marketing Competitive Advantage through Online promotion The online environment provides a rich environment for marketing. Marketing is likely to be seen whenever someone goes online; search engines operate with sponsored results at the top, and/or advertisements at the side of the page and many web cites will have advertisements embedded in their pages. Online marketing can also be seen in some less obvious formats such as marketing though maintaining a presence on
Means-Ends Chain Nostalgia and taste Nostalgia for a comfortable life, sitting around the campfire singing songs with Jack, fun, happiness, acceptance, and comfort. 2. Ad strategy through components above: "Campaign -- Roses for Your Mother for Mother's Day From FTD." -- basic idea, field of roses, talking with each other, they can't wait to be picked fresh and sent for special occasion; vying for who gets to surprise Mom and why. Rather than
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now