Marketing Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing provided in "360 Degree Internet Marketing - Think Outside the Box for Minimum Cost, Maximum Results," (2001), are: Instead of investing money, you invest time, energy and imagination. Instead of guesswork, you utilize our expertise and experience. Instead of measuring your success in terms of

Espionage Burds, Chapter 19 Golden Age of Soviet "Illegals" Cambridge Five: Burgess, Blunt, Maclean, Philby and Cairncross These five were all discovered to be spying for the Soviets. Cairncross was never caught. He supplied Stalin with secrets that helped the Soviets stay ahead of British Intelligence, especially at the Battle of Kursk Cairncross also informed Stalin of ULTRA, when Churchill was hiding ULTRA from Stalin Cairncross supplied a total of 5832 documents to the Soviets Cairncros had been

Journalists, Their Terminology and Terrorism In the age of terrorism and in the age of the Internet, journalists are coming under more and more intensive scrutiny and are increasingly urged to act more sensitively to the power they have and the power which they can wield when it comes to reporting current events -- particularly those related to terrorism. As some scholars have illuminated, journalists are indeed arbitrators of rhetoric, and

66). Furthermore, social software will only increase in importance in helping organizations maintain and manage their domains of knowledge and information. When networks are enabled and flourish, their value to all users and to the organization increases as well. That increase in value is typically nonlinear, where some additions yield more than proportionate values to the organization (McCluskey and Korobow, 2009). Some of the key characteristics of social software applications

sensational images in the media, especially as social media has led to the instantaneous reproduction of memes in popular culture. Even before social media and even the Internet, sensational images could spread relatively rapidly via film and television as well as print media such as daily newspapers or weekly and monthly magazines. These images convey various meanings and mean different things for different audiences. A perfect example of how

In this situation, it made it possible for the audience to feel that the individuals were salvageable despite the negative elements of their lives, such as engaging in prostitution or drug abuse. This is much the same as the empathy which may be created in stories where the main characters engage in similar vices, where the author wants the character to be likeable and understandable. In addition to creating