Cowgirls Chocolates must introduce this type of product in customers' eating habits.
This is where Public Relations are very important. PR means creating something of high quality and then speaking about it. The company has already created the high quality product, and now they must inform people about it.
For example, the company can sell the product in restaurants specialized in spicy food. The spicy chocolate can be served as a dessert within the restaurant, or it can be purchased for home use.
Also, the company might consider changing the name of the product. Although Cowgirls Chocolates creates a strong image, the term is not at all related to spicy chocolate. This can be confusing for consumers.
When promoting the products, the company should focus on the health benefits of spicy chocolates, on the fact that the ingredients are organic, and on the fact that there are several advantages that can consumers can benefit from.
The company should associate the image of the products with something that already exists in consumers' minds. Same as in the case of spicy food, the company's spicy chocolate can be associated with a certain lifestyle. This way, it would be easier for consumers to make an impression on the company's products, and to decide to at least try the spicy chocolate.
Given the taste of spicy chocolate, it is unlikely that children would like it. Therefore, the company should orient towards the adult category of customers. This would allow Cowgirls Chocolates to strongly differentiate their products. Associating the company's products with an image suitable for adults rather than for children, would gain an important number of customers because of the novelty of the idea. Then, the company should develop its range of products and services.
Reference list:
1. Chocolate Trends (2007). Confectionery News. Retrieved August 20,...
Chocolate One of the most seductive and pleasurable foods, enjoyed everywhere in the world, is chocolate. Chocolate is a slightly psychoactive substance but it has some health benefits when consumed in its purest forms and in moderation. Much of what is sold as chocolate today, such as the candy bars in the check-out aisles in grocery stores, barely approximates the richer varieties of the confection like the brands produced in Europe.
L.; Hutfless, S.M.; Ding, X. & Girota, S. (2006). Chocolate and Prevention of Cardiovascular Disease: A Systematic Review. Nutrition and Metabolism, 3(2), Halliwell, B. (2003). Health benefits of eating chocolate? Nature, 426(6968), 787. Hannum, S.M. & Erdman, J.W. (2000). Emerging health benefits from cocoa and chocolate. Journal of Medical Food, 3(2), 73-75. Hudnell, J. (2006). The Secret History of Chocolate. World Famous Comics Community. Online at http://www.comicscommunity.com/boards/hudnall/?frames=n;read=985 Keen, C.L. (2001). Chocolate: Food as Medicine/Medicine as
Big City Chocolate Company Challenge Proposal for Chocolate Gift Baskets for Big City Tech's Baseball Tournament Bryan Thompson, Athletic Director 1804 Technology Way, Big City, Florida 33999 Dear Mr. Thompson: Thank you very sincerely for your interest in the Big City Chocolate Company providing unique chocolate presentations for the teams that are coming to your campus for the regional postseason baseball tournament. Our company is proud and pleased to have provided your fine school with unique
Chocolate Chip Cookies and Rubrics: Helping Students Understand Rubrics in Inclusive Settings by Elizabeth W. Hall and Susan J. Salmon explains the importance of using rubrics in the classroom and contains useful information about the use of rubrics for the teachers and students alike. The article effectively explains the usefulness of rubrics for students in understanding the performance expectations of different assignments, as a self-evaluation tool for assessing their strengths
Thinking of his father, he defies even the coach's remark that he is too puny to play. Jerry must overcome his own sense of powerlessness, and the sickness that overtakes his body after being buffeted from all sides. Emotionally and physically, although he may appear weak, Jerry has inner resources of steel that he discovers when he is, literally and figuratively, down for the count and up against the
Symbolism, Advertising and Chocolate By far, the most overused symbolism to sell chocolate is sex. Chocolate is sexy and women eating chocolate are even sexier. Beyond sex, chocolate is synonymous with fun, love, and even patriotism. Let us consider some of the most obvious advertising schemes. What they are really asking the consumer to buy? An old but very common image is found in the Hershey Company's advertising for its chocolate bar.
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now