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Country Risk And Strategic Planning Research Paper

A more severe downturn in the Japanese economy seems likely, given concerns about radiation and environmental damage. Trends

'Green' is clearly a trend worldwide -- and the trend towards smaller, lighter, and more efficient has been a long-standing trend in Japan's corporate culture. There is also a long tradition of using efficient manufacturing techniques within the nation. Japan is the founder of the JIT (just-in-time) approach to manufacturing and places a strong emphasis on quality control (JIT, 2011, Investor Glossary).

Make strategy selection

Unlike a car, which can convey some status in terms of the appearance of 'going green' with a hybrid, hybrid planes are unlikely convey a luxury image to consumer. Thus, creating an airplane that is popular and affordable amongst a wide demographic is the most feasible market strategy....

Beginning research and development in Japan is a possibility, given the strength of R&D hybrid at the nation in the moment, although concerns persist regarding the ability of the nation's resources to rebound after the recent national disaster. However, engaging in a joint venture with a Japanese technology firm would be one way to capitalize upon the knowledge-based resources of the nation while minimizing some of the risks that might be incurred, due to the precarious state of the Japanese economy and geography (Chapter 7, 2011, FAO).
References

Chapter 7: Market entry strategies. (2011). Food and Agriculture Organization of the United

Nations (FAO). Retrieved May 21, 2011 at http://www.fao.org/docrep/W5973E/w5973e0b.htm

JIT. (2011). Investor Glossary. Retrieved May 21, 2011 at http://www.investorglossary.com/jit.htm

Sources used in this document:
References

Chapter 7: Market entry strategies. (2011). Food and Agriculture Organization of the United

Nations (FAO). Retrieved May 21, 2011 at http://www.fao.org/docrep/W5973E/w5973e0b.htm

JIT. (2011). Investor Glossary. Retrieved May 21, 2011 at http://www.investorglossary.com/jit.htm
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