Facebook is an advertising company built on a social media platform. How Facebook works is that it attracts a large audience (over 1 billion) of users, and the users are entering personal information about themselves and their friends into the site. The site collects all of this data, and the data is then used to target advertisers. So Facebook knows a lot about a person -- where they are, what

Mergers and Acquisition Mergers And Acquistion Mergers and acquisition are aspects that managers of various companies use in order to grow rapidly or increase their market share in a given industry. It is often characterized by dividing, buying, selling, and combining similar entities and different companies that can exist as joint enterprises. The main aim of mergers and acquisitions is to restructure organizations with the purpose of providing positive value and growth

Facebook Kaplan and Norton (1993) introduced the balanced scorecard as an implement for management that enables the effective execution of strategies prompted by an organization. The Balanced Scorecard supports the employment and management of all company activities in harmony with their strategic inference. This is done by connecting organizational activities that are non-financial and functioning with fundamental chains to the organization's long-term strategy. The balanced scorecard's four perspectives include: the financial

Then soon other players came such as Pepsi who also tried to penetrate the market. With the introduction of Pepsi into the market, the market share was divided, sales volume for both commodities went low and the prices also lowered. The product life cycle of some of these products may go far beyond the expected limit, and this is attributed to the brand equity they have. Use of Interactive television

Business -- Corporate Finance -- IPO Facebook Provide a brief description of the company you chose, its main business and operational activities and a short synopsis of the main developments of the company over the past few years Facebook, Inc. is a global social networking company building and employing tools and applications for communication among its users on computers and mobile devices. Incorporated in 2004, Facebook, Inc. has approximately 5,299 employees and

Business -- Corporate Finance -- Capital Structure Decisions and the Cost of Capital Based on the readings of the module and upon reviewing total debt/equity ratios, company betas, profitability ratios, company revenue, assets, and liabilities, and the nature of the operations of the companies, including the nature of their customers and products, what would you recommend to be the capital structure (total liabilities or debt and equity proportions) for each of