Controlling Function at Google
Analysis of the Control Management Function at Google
Google's ability to innovate quickly indicates how agile and quickly adaptive the company is in interpreting opportunities and threats. The highly innovative culture of the company is continually being improved through intensive hiring, management and management control processes. One of these is the highly successful Rule of 20%, which provides engineers the freedom of using up to 20% of their time on potential new product concepts and ideas (Machlis, 2009). The challenge for Google is controlling the very rapid pace of innovation and growth from a managerial perspective without stopping the momentum of new venture creation and development. The intent of this analysis is to evaluate the controlling function at Google.
Analysis of the Control Management Function at Google
The Google culture is highly collaborative...
Leading The leadership style at McDonald's relies on the three legs of the stool. For the most part, the innovation and vision part of the leadership process is with McDonald's head office, while the more autocratic style comes through the suppliers and the owner/operators, whose job it is to undertake the actions that will allow the company to implement strategy. The company has its own leadership school that helps to ensure
Google Inc. The impact of Mission, Vision, and Primary Stakeholders on the Success of Google Inc. The biggest aim of Google Inc. is to make every type of information accessible for individuals, business corporations, and governmental entities in all the corners of the world in an effective and efficient way. The mission statement expresses the company's interest for the community in which it operates and the primary stakeholders which have a direct
Google Business Models Google and Microsoft are competitors in two different businesses, search engines and mobile operating systems. Google is the industry leader in search engines, garnering massive amounts of traffic on its different sites. Google has a number of different search sites (maps, scholar, images, translate) that are in line with its mandate to make information more freely accessible. The company's Android mobile operating system has become a major product for
The company showed a global reach early, adding numerous language versions around the world. In 2000, the company reached 18 million search queries per day and officially became the world's largest search engine ("Google, Inc." paras. 11-14). The company now sought to address its need for income by introducing a keyword-targeted advertising program for another source of revenue. The company partnered with Yahoo! And with other partners, such as China's
Lastly the focus on Clan through the use of the cultural aspects discussed in the first question also supports its unique ability to continually create greater levels of innovation and growth over time. Adhocracy is critical given the intellectual abilities of the people the company attracts and retains, as they are more interested in attaining objectives even if it means cutting across functional lines of authorizing rather than being
Navigating between these extremes will require the company to consider the following two recommendations. First, as the company is known for having a highly analytical culture where development is quantified at each stage and even the projects generated during the 20% time of employees is measured, Google needs to take the enterprise-level (or large corporation) needs list and prioritize it, and then put incentives on the top fifty of these
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now