Current Events
Microsoft Billionaire Reboots Seattle Movie Temple
The article is about the constant improvements that Cinerama, a movie theatre in Seattle has been undergoing to the latest changes that were made to the theatre in order to keep the sales of their services up and hence bring in considerable profits. The management of the movie theatre is aware of the changing technologies that allow people to watch movies even on their smartphones hence the need to constantly improve their services to keep at par with the technological changes.
One of the greatest considerations made by the management is the product positioning, which is situating your product in the best possible position such that the different target markets can prefer the product over those of the competition. Mr. Allen, the owner of Cinerama, indicates that they constantly fiddle with renovations in a bid to constantly bring the customers back to the theatre as opposed to the alternative sources of watching movies, this is positioning of this brand relative to other competitors. The article also highlights the sustainable competitive advantage that Cinerama has which are rare single-screen theater with comfortable seats, fantastic sightlines and state-of-the-art digital projection...
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