Jenny Craig stresses its ease of fitting into a busy lifestyle, as the food is pre-prepared, and also its healthful balance. It is not low-carb and does it entirely cut out sweets and indulgent foods -- portion control is important in the program, as it is for Lean Cuisine. It also offers counseling for women about emotional over-eating. Learning how not to over-eat for comfort, not conforming to an ideal of past, youthful beauty, is the focus of Jenny Craig. It is thus a plan that addresses the needs and concerns of a woman who basically accepts herself, but wants to abandon some of her more unhealthy eating habits.
Carb-conscious dieters
One of the unique facets of the Atkins diet promotional campaign is that it does not only feature women. This may sound unremarkable, but given that the major diet retailers usually use women, who are presumably more weight-conscious than men because of aesthetic reasons (or feel more culturally pressured to subject themselves to the rigors of dieting) this feature of Atkins is noteworthy. Atkins is a high-protein diet and has been highly criticized by members of the medical community as being unbalanced and unhealthy. However, its embrace of meat and cheese as 'diet products' has made it more attractive to men than the strict portion control advocated by Weight Watchers and Jenny Craig.
Interestingly enough for a diet site, Atkins has no 'beautiful' models at all, to whom the viewer is supposed to aspire...
The second was a Cafe study of cash vs. credit, which was completed in a lab setting, the respondent base included 147 undergraduates between the ages of 20 to 46 years of age with a median monthly income of $1,000 or less. The objective of this lab study was to determine the elasticity of demand for desserts when the respondents were given $10 in cash and told they could
Psychographics is a method by which one can analyze and understand a social group and whereby one could get information about the psychological response to given situations by particular groups or individual persons. Psychographics is understood as a medium for understanding the diverse beliefs, opinions and interests of customers.1. It is also defined as profiling the perception, attitudes, feelings and preferences of customers and understanding the mental processes of customers
Fern and Brown (1984) claimed that the distinction between industrial and consumer marketing lacked any clear foundation, while more recently Vargo and Lusch (2011) argued that business-business markets underpin the most recent developments in marketing theory overall. In your opinion, is business- to-business marketing distinct from or, the same as consumer marketing? Industrial and Consumer Marketing Distinctions The issue regarding a distinction between business to business and consumer marketing is an important
The study methodology is predicated on a literature review of over two dozen previous studies, stratified across both the French and U.K.-based respondent populations. Of particular interest with regard to the methodology is the researcher's detailed work on defining variations in cultural differences, which is an area that Dr. Hofstede and the Model of Cultural Dimensions is specifically designed to take into account (Marieke, Hofstede, 2010). The study is highly
Microeconomics on the Automotive Industry A Study of Elasticity and Demand Generation Global and national economic cycles have a direct effect on demand for the majority of durable goods consumers purchase, with the automotive industry being the most influenced by the cost of capital, interest rates, and elasticity of demand that varies by type of auto and market segment. The intent of this analysis is to evaluate how pricing strategies can be
The study's findings indicate that high technology brands are exceptionally effective in defining the prestige aspects of their products and through the use of market branding, showing their value from a personal brand standpoint (Hamann, Williams, Omar, 2007). The study also showed that the more utilitarian aspects of products aren't relevant to positioning or branding, which is a point marketers have been making for decades in high technology (Hamann, Williams,
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now