Verified Document

Consumer Lifestyle And Behavior Eating Healthy Fast Case Study

Consumer Lifestyle and Behavior Eating Healthy Fast Food

Given the New Year it is likely that many people have made resolutions to eat healthier. However eating healthy can be very difficult for many consumers. Not everyone has the time to dedicate to their diet and nutrition. Eating healthy often requires that consumers spend a significant amount of time shopping, comparing products, and preparing their own food. Many consumers simply do not have the time or the motivation to dedicate to their diet. Therefore these consumers must rely on restaurants and fast food vendors to prepare their food. This paper will look at a sample of healthier items that are offered by various fast food vendors and look at how consumers might perceive these products. There is a socio-cultural trend towards eating healthier that many organizations have picked up on and have adjusted their menus accordingly. However, many of these products are merely positioned as a healthy product while their nutritional value is still lacking.

Industry Trends

The restaurant industry is experience sustained growth and is expected to grow over three percent from fiscal year 2011 to 2012. It is also predicted that the industry will set a record high of total volume of over six hundred...

The market segment that is experiencing the most growth is the tableservice sales which represent the traditional restaurant model. Quickservice establishments and fast food establishments have also fueled industry growth as well as other niches such as the hospital foodservice niche and the military foodservice niche. There have also been increases in the semi-fast food retail establishments that are a newer model.
There are many external factors putting pressure on the industry in terms of quality and price. The most influential development is the rise in wholesale food costs. Wholesale food costs are the highest in about thirty years of record keeping and are predicted to rise by roughly eight percent. Some retail chains continue to thrive in this environment, such McDonald's and Starbucks, however others like Sbarro and Marie Callender's have filed for bankruptcy (Bite Club, 2011). The primary trend in the industry has been and continues to be consumers desire to eat substantially healthier foods due to rising obesity rates and socio-cultural pressures.

McDonald's Healthier Food Lineup

McDonald's has adapted to the industry trend in which consumers are demanding healthier foods.…

Sources used in this document:
Works Cited

Bite Club, 2011. National Restaurant Chains Most Likely to Go Bankrupt in 2011. [Online]

Available at: http://www.biteclubeats.com/national-restaurant-chains-most-likely-to-go-bankrupt-in-2011/

[Accessed 13 January 2013].

McDonald's, N.d.. Favorites Under 400. [Online]
Available at: http://www.mcdonalds.com/us/en/food/meal_bundles/favoritesunder400.html
Available at: http://restaurant.org/research/forecast / [Accessed 13 January 2013].
Available at: http://www.panerabread.com/?ref=pbhomeleft [Accessed 13 January 2013].
Cite this Document:
Copy Bibliography Citation

Related Documents

Fast Food Industry
Words: 2456 Length: 7 Document Type: Research Paper

Fast Food on Our Nation The Dangers of Fast Food The dangers of fast food have been a much discussed topic in recent years. Although fast food is convenient and inexpensive, we as a society need to stop eating fast food because it increases health problems, impacts the environment, and has created a food economy dominated by giant corporations. The dictionary defines fast food as food "that is prepared in quantity

Fast Food Among Individuals of
Words: 8131 Length: 30 Document Type: Term Paper

Many tourists have their picture taken in front of the McDonald's sign or with the Ronald McDonald statue outside the restaurant to document their contact with an exotic culture. " (1999) 5) Location, location, location - Over a period-of-time, Kwan's study notes that "...as the number of fast food outlets increased, the reasons why people go to fast food places changed. All the interviewees who have become accustomed to the

Healthy Aging for Some Time,
Words: 2094 Length: 6 Document Type: Essay

Leaning does not only imply facts, but continual and fluid evolution of the brain. This is the identical process that the brain takes when improving itself and reducing aging. If the brain continues to receive stimuli and appropriate chemicals for energy, then it follows tat there will be increased brain function and activity. If the voltage, just as in a battery, becomes stronger, then activity increases. As the brain

Internalization of Fast Food Business
Words: 3657 Length: 11 Document Type: Essay

Internalization of Fast Food Business Internationalisation of Fast-food Business PEST Analysis for India Political Economical Social Technological PEST Analysis for United States Political Economical Social Technological Comparison between the two Countries Changes in the Global Environment due to Financial Crisis Impact of Financial Crisis on Internationalisation Fast food has transformed the eating habits of the entire population, whether they are resided in UK, U.S., Asia or any other country. The changing trend of the eating habits evidently exhibits that fast food industry is one of

Genetics: How the American Lifestyle Contributes to
Words: 1525 Length: 4 Document Type: Essay

Genetics: How the American Lifestyle Contributes to Obesity ? Obesity in America is a continuing crisis that is approaching epic proportions. According to recent studied by the United States Centers for Disease Control and Prevention (CDC), nearly 400,000 Americans die every year from obesity-related diseases and complications. In total, close to $1.25 billion per year is spent on health care for obesity-related costs. This paper examines the causes of obesity

Popularity of Foreign Restaurant: Consumer Attitude and
Words: 7176 Length: 27 Document Type: Literature Review

popularity of foreign restaurant: consumer attitude and behavior toward foreign cuisines in Bangkok Thailand as a tourist destination Thailand has become a tourist destination hotspot for its scenic beauty, the humble nature of their people, and the relative value of foreign currencies relative to the baht. According to EIU ViewsWire (2003), "Growth in the tourism industry in recent years was the result of the depreciation of the baht against non-Asian currencies

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now