Consumer Buying Procsess
Buying Process Submit a 2-4-page paper written APA writing style. Using a specific product consumer, discuss a consumer identifies a purchase. Identify buying process a consumer moves order purchase a product.
The consumer buying process: Buying a car
Every purchase, no matter how mundane, initiates a series of mental steps called the 'consumer buying process.' Even when the consumer is not fully aware that the process has been activated, the various components of the decision-making are still unfolding. However, the length and intensity of the different steps will vary widely, depending on the nature of the purchase. While some products are relatively low-investment purchases, like buying a carton of milk, others are high-investment, like buying a new car.
The first step of the process is called 'problem recognition,' or recognizing that the consumer has a need. For some people, the sight of a new sports car whizzing down the highway may make them want to trade in their Honda for a BMW. For someone else, the sinking realization that...
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