0 Interview 3 different people
The following three people were interviewed as part of this project. Their profile and results are provided below.
3.1 Middle-Aged Asia Lady
This respondent spoken with has children in University and also helps to run the family's businesses in her hometown. She has a life of routine and responsibility and seeks to have a chance to relax and enjoy the natural beauty of Alaska at the same time. She also sees cruises as a worthy reward for her hard work on the families' businesses and also is interested in learning about Alaska's many natural wonders including the glaciers. Lastly she is interested to see what a cruise in Alaska is like, as there is often discussions she has with friends about the dinners, the social events and the incredible views of wildlife from the ship using binoculars. She sees the trip as an opportunity to unwind, reward herself, share companionship with people her own age and social status, and enjoy the trip.
This respondent is clearly passionate about wanting to experience as much of life as they can during their college years. Hitchhiking or taking the Eurail Pass through the Western European nations is a major priority as is the opportunity to do extreme skiing in Japan and also to hike the Rockies. They have little fear of the elements in fact welcome them as part of the experience. They also the most confident of the respondents spoken to in terms of their athletic ability and therefore has little fear of diving in Thailand or skiing in Japan. The issue for this respondent however is the budgetary concerns they have, as many are going to school on student loans.
3.3 Successful Business Man
Interviewing this respondent provided unique insights into traveling for holidays as a means to recharge through mildly to exceptionally risky activity that also provided a chance to glimpse part of the world they would never have a chance to see otherwise. Many of the successful businessmen who skin dive and also sky dive have a high level of risk tolerance, hence their success in business. The opportunities to skin dive in Thailand appears to this respondent because the vibrancy of undersea life, the opportunity to risk exploring entirely new coral reefs, and the encounters with fish and wildlife never seen before. The successful businessman says that these vacations sharpen his senses and make him feel more alive, and that the idea of sitting on a tour bus winding its way through Europe is exceptionally boring. He has to feel risk as part of his psychographic profile to feel alive, and exceptional risk of skin diving combined with its tranquility is very appealing to this respondent.
4.0 analysis and compare the responses of participants
The following is an analysis of each of the respondents along the dimensions of motivation, value, self and self-identity. There are an abundance of theories in these areas, and the following sections explore these theories and their results in greater detail as they pertain to the selection of travel destinations.
4.1 Motivation
All three respondents see the allure of travel as a means to learn more about the world while also getting their needs met. For the middle-aged woman the need for rewarding herself for working hard at the family businesses while raising her children is a powerful motivator to take a cruise. For the student, they want to immerse themselves in life and also have an element of risk in their travel lives as well. They are the most likely to take vacations where there are extreme sports including skiing for example. Of all respondents, the successful businessman sees travel as more of a means for gaining a refreshed sense of life by seeing things he would never see if he stayed in his normal routine without taking...
The use of customer satisfaction surveys is critical in this regard. If Qantas, if they had taken this approach, would have seen how many customers they were losing to competitors in Melbourne, and further, would have found how many Qantas customers has permanently defected to another airline for all their travel needs within and outside of Australia as a result. Ultimately poor customer service causes more than disgruntled customers; it causes lost sales and lost customers
Thus, the marketing message has impacted on consumer behavior in a specific and deliberate way. Marketers typically have significant control over the marketing message in the advertising, the packaging and sometimes even the placement of the product (ensuring Corona is available at every major beach resort around the world, for example). In conclusion, there are a number of different ways in which firms can exert influence over consumer behavior. Among
As it has been mentioned throughout the previous sections, the literature review represents the research conducted through secondary sources. The information is divided into six distinct sub-sections as follows: 2.1. Consumer behaviour 2.2. Maslow's hierarchy of needs 2.3. The product brand 2.4. Elements in the coffee purchase decision 2.5. The coffee industry and the coffee market in Thailand 2.6. The ability of advertising and marketing to stimulate coffee purchase 2.1. Consumer behaviour Customer behaviour can be understood
Brand Equity and Customer Purchasing Behavior Taking into account the numerous modifications witnessed in the marketing milieu- viz. The accessibility to plethora of knowledge through various electronic devices, the emergence of modern methods of buying, the ability of the companies to use technology to target consumer more specifically, getting a feel of customer tendencies is still more difficult. Purchasing activities is the sequence of choice and actions of individuals occupied
Climate Change�s Effect on AgricultureThe potential obstacles posed by climate change for sustainable agriculture, along with the influence of farmers' beliefs on climate change and the adaptations they are making, have implications for the future of sustainable agriculture. The strategies currently in place to address climate change mitigation and food supply demands are substantial, as researchers have shown (Smith and Gregory). But are they sufficient on their own? Improvements are
Salvation Army Transition to a Consumer-Based Model Transition to a consumer-based model: The Salvation Army The images of a Salvation Army officer ringing a bell for change at Christmastime or of a Salvation Army band playing in the background on a street corner are iconic. However, the modern Salvation Army is an international charity organization that has taken a form that likely could not have been dreamed of by its founder. In 1865,
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now