Consultant Cover Letter CEO, Capellon Pharmaceuticals

This memo serves as an introduction to my consulting services and a briefing of the work I have just completed for Capellon. I met with Alexi Parsons two weeks earlier to outline a plan for my consultation and to set this day as the target for completion of my research. Below, I describe my perspective of the challenges Capellon faces, my research findings, and my recommendations to you and the board of directors.

Challenges. Productivity and morale have decreased company-wide. Resources have been heavily allocated to the marketing department, but year-over-year sales fell markedly.

Staff resisted required changes in policies and interactions have...

Consequently, turnover had reached unacceptable levels that threaten to mare the company's reputation in the industry. The marketing manager does not have leeway to function effectively and is chronically micromanaged by superiors who do not understand the operations of the business unit. Upper level managerial missteps have been so acute as to assume installing surveillance cameras in the marketing department would actually contribute something of value. The absence of quality and risk management programs creates a barrier to systematic improvement and fails to prepare the company for the large burden of risk and crisis management that pharmaceuticals companies must recognize.
Recommendations. Decentralization…