¶ … constructing shopping malls in Las Vegas despite a slowdown in rest of the parts of the country. The author has noted that Las Vegas is now turning towards constructing large shopping malls instead of focusing on their traditional gambling business. The author comments that constructors have big plans about the construction of new malls and intend to create mega malls as big as having a million square feet of shopping space, where everything will be easily available ranging from T-shirts to expensive apparels. Furthermore, the author has also notified the increasing interest of constructors in the ongoing projects of shopping malls in Las Vegas. According to him, some big construction firms are making massive investments in this emerging industry. For instance, Rouse and Company, which has developed several shopping malls across the country, has recently invested 1 billion dollars in a renovation project of Fashion Show Mall. Las Vegas is developing into a leading shopping destination with several famous luxury shops present in the city. With the development of some new shopping malls, the city will become one of the most exciting shopping places in the country. Currently Las Vegas is home to several world-class stores, which have a wide range of products available to appeal the customers. Although, the city has been known for gambling, conventions and weddings, it is now transforming into a major shopping arena. Presence of numerous shopping malls, discount stores, factory outlets and casino retail malls makes it attractive for almost everyone. Establishment of several impressive new shopping outlets and malls has made it a superb shopping destination. A few new streets are also being added to the famous Strip of Las Vegas including Beverly Hills Rodeo Drive, New York's Fifth Avenue and Paris Rue Faberge St. Honoree. The development of expansive...
After its completion, the Fashion Show Mall will become one of the biggest shopping malls of the country having eight anchor stores in its facility. Other shopping malls have also joined the race of expanding their physical space and bringing improvements in their structures. Although, the trend of expanding the existing shopping malls and developing new malls is on its peak and constructors are foreseeing a considerable opportunity for further growth in this segment but there is also a negative side of this picture. Experts and economists argue that the present shopping space of Las Vegas is already sufficient enough to meet the shopping needs of the customers. They fear that with the development of new malls, the shopping malls of Las Vegas will become over occupied.Today's consumers act more en masse rather than as individuals, and so, marketing must show them why the "must" have the newest trendy items, or why they have to continue to need those items. Consumers still have personal choices, but they tend to shop for what is "hot" right now and making an item or service hot is what marketing is becoming. Today, people value things not for what
If just about anyone but the poorest people in America can afford what once were considered luxuries, what is there left to aspire to or hope for? The author's concept of wealth states that people acquire desirable objects to illustrate their superiority over those who cannot afford them, and their meshing with the wealthy and powerful who can. So, many luxuries are acquired as status symbols that say, "look
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