Happy customers, for example, mean that the business can continue benefiting from their patronage. According to Mackey, team members are required to ensure that customers are happy. This can only occur when the happiness of team members is also ensured. For this reason, Mackey's company takes various measures to ensure that team members experience the highest possible level of job satisfaction. Value can be created for investors when customers continue to spend money at the establishment, which creates a type of cycle; happy customers are ensured by happy team members; which in turn leads to high profits and value. Suppliers ensure the survival of the business by providing high quality goods. The community and environment provide the structure within which the business functions and should therefore be treated in a sustainable and ethical manner.
One major benefit that Mackey believes will result from Conscious Capitalism is a decrease in the general hostility that is generally leveled...
In other words, valuing not only investors and shareholders as part of the business purpose and paradigm will result in a more holistic business and a generally more positive experience by other stakeholders. The sense that businesses are generally greedy, unethical, and evil will gradually change towards a more positive view as businesses change their way of thinking.
Personally, I like the way that Mackey thinks about business and how it should be conducted. Many major businesses today are concerned only with shareholder values while having little concern for customers, employees, or the environment. This has created a sense that money is the only thing of value that might be gained from conducting business. If this non-caring attitude is to change, a generally more positive experience by all stakeholders will necessarily create not only more profits but more sustainability and therefore greater longevity for the business.
