Characters crafted for the cell phone service provider' TV commercials could portray Boomers with all colors of hair. Some could even be bald and proud of their bare heads. Some commercials' could be created to include Boomers, who are also grandparents, showing some one in the younger generation how to program a new cell phone, while pointing out some of its unique features. Effective commercials could show fit and trim Boomers fearlessly attempting new goals in new, as well as, in familiar places. Instead of showing a younger person pushing a Boomer in a wheelchair, a poignant twist could be the presentation of a Boomer tenderly caring for an individual in the younger generation, suffering with an illness, or helping a younger person who has a broken leg.
Age Matters
Rather than attempting to connect with Boomers by appealing to their reported quests to remain forever young, cell phone service providers could merit better responses if they, instead appealed to the wealth of knowledge the Boomers possess the researchers suggests. The researcher experienced a mixed reaction to the contention that regarding targeting more than one consumer group (generation) in a TV commercial. In some environments, the researcher suggests, this could prove to be a positive move, while on the other hand, due to varying perceptions held by different generations, the researcher reasons that this tactic could, in fact, "backfire" and further alienate the Boomer generation. Merging a number of generations together in one commercial would require, the researcher attests, sensitive and/or humorous components contributing to the scenes. As both Boomers and younger generations share interests in active lifestyles, showing Boomers competing against individuals in a younger generation in a sports' activity could work for good in a TV commercial. The further revelation of the Boomers winning the competition, the researcher contends, could also help the cell phone service provider better connect with the Boomers. In addition, this...
Improved communication constitutes one of the threads needed for mending the rift between those individuals responsible for advertising and Boomers. To bridge the apparent generational divide and begin to craft commercials that connect with Boomers requires clear, constructive communication (Derrick and Walker). Goals for messages advertised in commercials or other means also need to be clear. One primary motivation for Boomers, as well as for younger generations is the
A large number of ads, however, routinely try to market these items to TV viewers, without consideration of the viewing generations' wants and needs. In learning more about boomers' wants and needs, along with exploring factors contributing to advertisements, this researcher questions if perhaps, the undertaking of this particular subject simultaneously evolves from the desire to learn more about himself personally. Boomers possess the greatest purchasing power and constitute the
Mark Solon, former President of the Board of Directors of the Discovery Center of Idaho, currently serves on the Idaho Business Coalition for Education Excellence. These four men, along with six others noted on their Web site, manage TopTenREVIEWS, Inc. ("Cell phone providers," 2008). The following four categories denote criteria TopTenREVIEW used to evaluate cell phone providers: Feature Set:...variety of options, including call waiting, call forwarding, Bluetooth (internet connectivity), text messaging
Advanced Practice Nurses and Prescriptive Authority Though the roles of Clinical Nurse Specialist, Nurse Educator and Nurse Administrator are all vital to the health care industry, they are not allowed prescriptive authority per se. However, the role of Nurse Practitioner is intimately connected with the ability to prescribe medications. The developmental history of the Nurse Practitioner shows a determined movement from a single fledgling program in the 1960's toward eventually complete
multigenerational issues of leadership in the workplace. The discussion explores the differences between the traditionalist generation, baby boomers, Generation X and Generation Y the discussion also focuses on how the differences between these generations have affected the nursing shortage that America is now faced with. Our discussion examined the nursing shortage which has been caused by the ageing baby boom population and the lack of new recruits. It seems evident
In the historical world, there seemed to be fewer choices in life for many, and roles as adults were more stringent -- and defined as adult meaning very structured cultural templates. There must then be a bit of a Catch-22 when it comes to the advances made in gender thinking, family, and actualization since the end of World War II. Improvements in education, lifting of the gender-based glass ceiling
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