Disney's Exit From Video Game Publishing
Disney's primary strategic objective is to product high-quality content through their entire product mix which consists of a wide variety of different goods, services, and media products. Disney's mission statement reads as:
"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world (The Walt Disney Company, N.d.)."
Disney has just recently made a decision to cut its video gaming segment which was referred to as the Disney Interactive Studio and was staffed by roughly three hundred employees; despite the fact that the publically boasted about the success of the self-published video game unit and the market gains that it was making merely weeks ago (Morris, 2016).
Since Disney is typically adamant about pursing growth through its diversification strategy that leverages its famous characters over as many product lines as possible, the new has surprised many analysts. However, the news...
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