¶ … video streaming surrounding the presentation of products and services on the Internet, that is involving Internet advertising. The reference page appends five sources in APA format.
Computer Technology
Education has done wonders and has considerably contributed towards a better world with easier and happier lives. One discipline where genius minds have been able to mint money and the remaining individuals living on this face of earth are leading prosperous and luxurious lives through the enlightenment of education is the vast and ever-changing and rapidly advancing field, Information and Computer Technology.
The apparent technological shift in technologically oriented trends is towards high quality, less expensive, user friendly and up-to-date products. All the witty firms doing good business have observed this shift but in cutthroat, challenging environment selling a product has become much greater challenge than manufacturing one. Therefore, the number of advertising agencies is increasing as new names are emerging on the marketing front. From the most conventional but highly profitable ways of advertising and marketing products and related services to the most modern and advanced developments of technologically rich methods related to marketing are being initiated, introduced and utilized by various concerns making relentless efforts to attract a large number of consumers. The need for change of technology gave birth to Internet followed by the successful Internet advertising subsequently resulting into the growing industry of e-commerce.
As computer technology advanced, it also influenced Internet advertising by providing distinct and most recent expertise, fresh and innovative ideas and equipments. Thus, this progress of computer technology resulted in the invention of video streaming. Before the paper discusses some of the facets of video streaming development, let's look into the definition of the term.
What is Streaming?
Streaming is both a technique and a form of the most recent technological development, that permits the user to view or to hear a clip, a picture, a web broadcast or anything right from the web site through the Internet by dividing the video files "into small packets, delivering these packets in small streams to your computer." (Uhrenholt, 2002)
Hence, there are two types of streaming done to advertise easily and quickly through Internet, which are as follows:
Audio Streaming (related to sounds, live broadcasts)
Video Streaming (including animations, graphics, pictures)
Looking at the above definition, it is obvious that streaming has facilitated watching and hearing the web contents by making the entire process simpler. However, video streaming offers a lot more
What Does Video Streaming Offer To Consumers?
Following are some of the basic uses of video streaming that have led to its constant development every year:
This technology has reduced the problems related to Internet downloading. (Uhrenholt, 2002)
It offers a golden opportunity to watch and hear "live broadcasts on web" ((Uhrenholt, 2002)
It saves time and money that goes into downloading both small and big clips. (About Streaming, 2002)
It saves quantum of hard drive space by giving an option to the user of deleting the required information once it has been used. (About Streaming, 2002)
The following passage of the research paper discusses the historical developments of video streaming having discussed what uses led to the technology's advancement:
Rapid Historical Developments of Video Streaming
Video Streaming has gone through many phases of development and constant improvement. From its pioneer company to major firms in computer technology, all have made changes expedient to their business circumstances and the market situation, thereby, developing the not-so-old video streaming technology time and again.
Some developments of video streaming are discussed below, as history has witnessed and researchers have recorded:
NetShow 3.0, one of the most pivotal video streaming multimedia product was launched by the geniuses at work at Microsoft as a solution supporting the firm's Windows-NT, streaming video material "at bandwidths ranging from 2.4Kbps to 500 Kbps" (Foster, 1998). However, this multimedia invention experienced a development at the hands of Microsoft later in May 1998 with the addition of beta versions...
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