Competitive Market
The author of this report is asked to look at a competitive market and its main business that leads or otherwise exemplifies the sector. The sector that will be looked at is retail. The far and away leader of this retail market is Wal-Mart but they have three competitors in the form of Target, Kroger and K-Mart/Sears, that each compete against Wal-Mart in their own way. Despite the fact that they are in the same general line of business, they each have their own niche that they target.
Niche of Each Business
Wal-Mart's clear objective is to sell in bulk at low prices. They deal heavily in the grocery and hardline sectors and are very aggressive discounters in both markets. In half a century, they have risen a nascent retail to a worldwide juggernaut that employs more than a million people in the United States alone and nearly two million worldwide (Wal-Mart, 2013). Target is perhaps the most similar to Wal-Mart in that many of their stores are "super" stores that sell both groceries and hardline goods. However, Target and Wal-Mart are clearly different in their overall image. Target sells a lot of the same discount goods as Wal-Mart but they also sell some slightly more upscale goods that Wal-Mart does not offer and their stores are often lauded as being more clean and more free of riffraff than Wal-Mart (Target, 2013).
Kroger has traditionally been a grocer only but they have most certainly made a foray into hardline goods in recent years, especially in their larger stores. Their prices tend to be higher than Wal-Mart and Target but Kroger does good business despite that. There are three main differences between Kroger and the first two retailers mentioned. First, Kroger is a grocer first and a hardline goods seller second. Wal-Mart and Target are the other way around although this is shifting with all three of the companies. Second, Kroger operates under several different names depending on region including the names City Market, Dillon's and King Soopers....
Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units
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