¶ … Price Lines
Moderate price-line group encompasses dresses, sports apparel, mass-advertised brands and career wear brands. Moderately priced brands include Gap, Levi's, Land's End, Nine West, and Van Heusen. Their products are just one step above the budget range. Most garments and footwear, as well as children's wear come under this price category. A number of fashion labels belong to the moderate group, as well. Macy's, Dillard's and other such retailers, though they do stock contemporary or pricier apparel, are categorized as moderate outlets. Most sportswear labels are counted among moderate-category brands.
The Converse shoe-manufacturing company started off in the year1908; its specialization was rubber galoshes[footnoteRef:2]. Before long, the company began manufacturing rubber sneakers. Its basketball sneakers made of canvas were, in the year 1920, renamed "All Star." Though this name persisted, the intent of use changed and became multivariate. The company's goal was helping basketball players effectively hit jump shots; buyers, on the other hand, perceived the sneakers as more than just mere basketball apparel. Consequently, Converse All Star sneakers began to be worn on just about any occasion- right from making art and playing music, to skating and footballing; customers began buying Converse shoes as both work shoes and fashion wear. The sneakers were customized by buyers according to their personal style2. In short, the sneakers became all-purpose wear. And even now, buyers view unlimited potential in the company's All Star, Jack Purcell and Cons lines. The company believes it is their buyers who make the shoes what they are -- by purchasing and using them for and in their own ways, consumers are defining and determining the shoes' journey, while at the same time celebrating their own self-expression and individuality. The company sells various shoes at moderate prices, one example being its Chuck Taylor All Star Classic...
" The new Volkswagen nternet advertising emphasizes this interactivity and is truly geared (pun intended) to those who are not only used to a rich format, but expect it. The website comes up, and users see the VW driving along a road with the background changing in animated form. In addition to being able to read standard specifications, users can actually "build" a car. For example, they can see what their
Politics Modern Political Thought The transition from a feudal serf economy to a capitalist market economy was one of the fundamental shifts which have produced modernity as we know it. This essay aims to understand how the authors of The Prince and Leviathan, Niccolo Machiavelli and Thomas Hobbes would think about the transition and how these two great minds would relate to the issue of capitalism. Capitalism is a funny game that
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