Marketing Research: Products and Brands
In the wake of globalization, business organizations have embraced different strategies aimed at increasing their competitive edge. Increased focus on quality management lays great emphasis on customer-oriented services and continual learning. As such, companies have embraced personal brands such as brand positioning and client's satisfaction. This study identifies the similarities and differences of strategies adopted by Apple and MatsSoft in terms of personal brand and positioning strategy.
Product branding plays a crucial role in determining the success of a business. Companies with established personal brands often boast of a loyal customer base. This ensures that the company sales remain at an all-time high by preventing them from purchasing competitor's products. According to Fournier (1998), a company's product brand acts as a business partner. This indicates that a company's brand personality is crucial to its success. A critical analysis of Apple's and MatsSoft's websites provides sufficient information about their services and products.
The websites also provide an insight into the company's branding and positioning strategies. For instance, it is evident that Apple's product brand is among the most successful brands in the world. Apple's brand has spearheaded its success by creating a large and devoted client base due to its ability to evoke human emotions. Additionally, MatsSoft has been struggling with its own brand personality because the company serves different targets such as IT leaders, CEOs, customer service managers, marketing teams and operational chiefs. In addition, the company could not fit singularly into any existing category such as business process management or workflow management (B2B Marketing,...
Uvin and McFaul make sound arguments using political comparison as the key to their studies. Uvin uses evidence of all aspect of political life in his three case study countries, such as elections, the population, and the role of the military. He then takes his case studies, compares them, and finds the pattern that links them all to each other. Once the pattern is identified, he illustrates how this pattern can be looked at in much
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Paiget and Vygotsky Compare and Contrast Piagets and Vygotsky Understanding is assumed to be the process which is involved when it comes to mental activity and thinking, for instance memory, problem solving and attention. In this paper which is basically on the cognitive development it will explore things by comparing and contrasting the theories of Piaget and Vygotsky, both of whom were very influential in coming up with a more scientific
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