Communications New Media
Care2 -- Social Network Tool
Care2 was started by Randy Paynter in 1998 however it was a dream that he developed when he was a young adolescent (Paynter). He was traveling in South America with his father studying environmental issues and realized that there was a great imbalance in society in regards to how people treat the planet as well as how people treat each other. Paynter desperately wanted to be a force for positive change in the world and when the internet became main stream he identified this as one vehicle to reach millions of people. He started the organization out of his apartment and today the organization has more than fifty employees, fifteen million members, four hundred non-profit partners, and hundreds of responsible advertisers who are committed to making a difference (Paynter).
Care2 is a profitable, privately funded company and a B-Corporation. The company's business model is focused on pay-per-action lead generation for non-profit organizations and CPM sponsorships for responsible consumer brands. As a B-Corporation or social enterprise, Care2 generates revenues by connecting individuals with nonprofits and businesses that are making the world a better place (Care2). Care2 is a social action network whose mission is to empower millions of people to lead a healthy, sustainable lifestyle and support socially responsible causes (Care2).
Care2's site includes content offered by users and contributors including such things as original stories, blogs and content provided by syndication partners covering a broad range of issues from healthy lifestyle areas, and causes ranging from politics to human rights and animal welfare. The site is useful to people who are involved in various causes because it integrates various relevant content sources and also provides some actionable opportunities; such as petitions, pledges and daily actions. Care2 claims that it builds a deeper level of passion and engagement with its users than other sites that do not appeal to social or environmental issues. Their loyalty program, the Butterfly Rewards member loyalty program, offers people a chance to support their favorite causes by undertaking some project for that can earn their favorite organization money or credit from other users...
New Media What are the key challenges faced by public relations practitioners today in relation to the use of new media? Social media has transformed the way in which companies conduct businesses and market themselves. Traditional media strategies such as news releases and media kits have become outmoded, falling out of favor and replaced by strategies such as Facebook, Twitter, and blogs (Waters, Tindall and Morton 2010). This paper begins with an
New Media and Politics With the passage of time, the world has become a global village. Media has played a significant role in reducing communication gaps and barriers between people all across the globe. The emergence of new media technologies has not only affected people all across the globe but also the conventional medium being used for communication thus further diversifying its role. The increasing span of media and its role
Additional research showed that those who were frequently exposed to these movies were also inclined to develop risk-taking behavior (Greene and Kromar). Vulnerable young women who had long-term exposure to sexually objectifying media could suffer from decreased self-esteem, according to another study (Aubrey 2006). A group of 149 female undergraduates in a big mid-Western university was surveyed for their responses after having been exposed to such media. The study revealed
Over the next twenty-five years, however, the digital divide will be decreased. Despite the slow pace of change in much of the developing world, change will occur over the next twenty-five years. In addition, the younger populations of most of these countries will mean that the opportunity to replace citizens with little likelihood of adopting modern telecommunications with young ones who will know of nothing else. As the pace of
New media plays a transformative role in the development and communication of ideas. Just as school children learn to honor the cultural and political significance of the Gutenberg printing press, educators must also learn to respect the cultural, political, and social dimensions of the Internet and other popular culture media. The Internet is the Gutenberg press of the post-modern era. With new media, information is democratized and disseminated without regards
Media & Public Opinion There are many people that might think or even assert that the media plays a passive role in reporting the news and that there is not a causal link between what is depicted or reported in the media and what is then seen and witnessed within the press and other media spheres. However, this cannot be further from the truth. This is not to say that everyone
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now