1.1 Project meetings
Meeting
Description
Purpose
Frequency
Owner
Internal/
External
Comments/
Participants
Status Meeting
Communication of expansion progress and deliverables
Weekly
Heidi
Internal
Marketing Communication Initiatives April 2013-May 2018
These initiatives are directly meant to maintain the cafe, and will receive priority in the planning and implementation of the communications and marketing of the business to be accomplished in 2013-2018 fiscal years.
1. National and regional recognition initiatives: these are to coordinate survey reports, media placements, and publication distributions to position Life Alive in the national and regional stage.
2. Consumer communication initiatives: these are to coordinate and assist efforts in the cafe's consumer management section to communicate with prospective consumers, and enhance communication with current consumers.
3. Internal communication initiative: this is to offer a comprehensive information on the cafe to various parts consumers, investors, and employees.
4. Community service initiative: this is to demonstrate to the local community the ability of Life Alive to provide local supplies of fresh and healthy food and produce collaborative efforts and commitment to creating a healthy community.
5. Identity and branding initiative: create advocacy in...
Horn of Africa experienced what was termed the worst drought in 60 years. The drought, caused by the failure of the rains for two consecutive seasons, led to a severe food crisis across Djibouti, Somalia, Ethiopia, and Kenya, and killed more than 100,000 people while placing hundreds of thousands at risk of starvation. According to Hiller and Dempsey (2011), the greatest tragedy was that the world had seen this
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