This means that the strategy will concentrate on what area will most effectively increase sales. Therefore, it will involve the elements of: advertising and public relations activities.
When you step back and analyze this part of the strategy, it is clear that it will give the best results for ABC Online Books. The reason why is because, it is determining what approach will have the greatest impact on the company's bottom line. Once this takes place, it will allow the business, to most effectively target their media strategy.
Clearly, ABC Online Books has a unique approach that could allow them to revolutionize the sale of online literature (through their free shipping within 24 hours policy). However, to determine the best strategy for effectively promoting the site requires identify the target audience. In this case, this would involve: every age demographic, well educated individuals, high / low income families and various organizations that...
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now