Communication for Information System Technology:
Technical Writing and Persuasion:
Technical writing is used by communicators in the technical setting to convince their audience of the effectiveness of their solutions to problems. People should engage in technical writing because the solutions recommended by technical communicators are moral, harmless, lawful and financially realistic (Lay et al., 2000). Because technical communicators argue instead of explaining or illustrating their points, persuasion is important in technical writing. Persuasion is also important because the products of technical writing will be utilized by the audience if they are convinced. The ethos, pathos and logos means of persuasion helps the audience in decision-making and taking action.
Advertising using Emotions and Logic:
Advertising messages that involve the use of emotions and logic have been boosted by the growth of m-commerce. High involvement products record high sales in advertisements using emotions because these kinds of products are related with traits like esteem and triumph. High levels of confidence and respect are usually created when these products are advertised with adverts using emotions (Yeh & Lin, 2010). In contrast, low involvement products sell best in advertisements using logic because comprehensive explanations of product features encourage purchase. Adverts using logic enables consumers to take extensive amount of time in collecting product information of such products.
Privacy and the Society:
Other than being beneficial to an individual, privacy is also beneficial to the society regardless of it being currently considered as a rich man's game. As a result of privacy, an individual gains independence, the right to speak and self-confidence (O'Hara & Shadbolt, 2010). For instance, a person's data protection is enhanced through the use of technology to insist on information access. These individual benefits of privacy make privacy to be good for society because these individuals contribute to the well-being of the society. Privacy is good for the society because it provides data access to government officials and individuals.
References:
Lay, M.M., Wahlstrom, B.J., Rude, C.D., Selfe, C.L. & Selzer, J. (2000). Technical
Communication (pp. 103 -- 104). Boston, MA: Irwin McGraw-Hill.
O'Hara, K. & Shadbolt, N. (2010, March). Privacy on the Data Web. Journal of Communications of the ACM, 53(3), 39-41.
Yeh, J. & Lin, C. (2010). Measuring the Effectiveness of Advertisements Sent Via Mobile
Phone: Implications of the Appeal, Endorser, and Involvement Model and Purchasing Behaviour. Journal of Social Behavior and Personality, 38(2), 249-256.
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