Cognitive dissonance is disharmony manifested within the human mind, and is quite annoying. Eliot and Devine (1994) sought out to prove that this dissonance that brings us to a disagreeable state of mind is essentially motivation processes at work. More importantly however their work suggested, and to some degree proved, that this mental stress can be effectively reduced by some sort of reduction strategy. For myself self-affirmations, as suggested by the authors, has proven beneficial. The purpose of this essay is to relate a specific and personal incident where cognitive dissonance was reduced by using self-affirming behavior as an agent for restoring my peace of mind.
For some reason I have always feared heights and as a little child often dreamt of horrible scenes where I would climb to enormous heights, only to fall to the ground. I would often become nervous by simply being near a tall building or driving over a bridge. While the terror was not completely disabling, it made for a fine example of cognitive dissonance.
Acrophobia is a common disorder but quite irrational in my opinion. Regardless of the rationality of this problem it was defiantly real and impactful for me. The most significant event related to this disorder occurred a few years ago when I was visiting my cousin's apartment. My cousin and a couple of friends where having a rooftop party in which I was invited. The roof itself had no real barriers and it seemed to me that anyone, especially myself could easily fall over the edge to a certain death if extreme caution was not taken.
The party was scheduled to start in a few hours, but I was feeling quite anxious and did not feel like going to the rooftop to attend the party. I told my cousin that I did not want to hang out on the roof but would stay in his apartment to watch...
Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense
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