In the coffee industry, intellectual property rights tend to extend only to branding. There are no rights extended to specific roasts, beans, or other inputs. Brand name protections include trademarks, slogans and other similar intellectual property. Common coffee terminology cannot be trademarked -- so for example Starbucks can trademark Frappuccino because that is not a generic term, but it cannot trademark cappuccino, because that is a generic term. In general, there are few IP disputes in the industry, though it is conceivable that branding disputes might emerge. Key technological inputs like espresso machines and coffee roasters can be patented, and usually are, allowing companies that build those machines to profit from their design efforts.
Coffee is traded on global commodities markets, and these set the base price for a standard bean. Beans are traded in green form, and are then roasted by the individual companies in the market....
The article discusses the rise of government intervention in markets by means of industrial policy. Several examples are cited, including a French toymaker, the U.S. government's intervention with automobile and bank bailouts and European involvement in knowledge industries. It is noted that while poorer countries often use industrial policy to help protect nascent industries and to foster growth in certain target sectors, this is not always the case in the
Coffee Crisis is a case study that represents the dilemmas inherent in the production of coffee by many developing nations. The coffee market fluctuates with changes in supply and demand. When supply exceeds demand the price or if the demand for coffee weakens in international markets then this can have vast implications on the price of coffee. In 2001, coffee markets were at a forty year low for a variety
Coffee Industry According to legend the origins of the coffee industry began when an Arabian goatherd named Kaldi found that his goats reacted strangely around a certain green-leafed bush with red cherries. He ascertained that the excitement exhibited by the goats was due to the effects from eating these cherries. He also consumed some of the fruit and felt "invigorated"; later monks were said to have benefited from the plants qualities
Minimum Wage: Since employment levels in the coffee industry will recover in the short-term and experience minimal growth, the minimum wage will also recover slightly because of greater automation. Currently, the minimum wage for every worker in this industry is $12,589 and is expected to increase to $13,197 in the next five years. The automation of the food-preparation process is considered as the major factor for the long-term trend of declining
Coffee Industry: Economics and Investment An interesting industry to consider in terms not only of investment, but also in terms of history, socio-cultural and economic influences, is coffee. It appears that, although the industry has recently experienced a world-wide crisis in sales, prices and quality, the industry is still flexible enough to provide opportunities for small companies and even coffee-producing individuals. Indeed, it appears that the crisis has brought about
This is important, because it means that the demand is there for Mystic Monk to be able to achieve their objectives. The real key is that they must be prepared to embrace this strategy fully, to create some kind of noticeable difference between themselves and other competitors. At which point, they will be able to see an increase in sales, helping the Carmelites purchase the ranch they are discussing. Bibliography "Arabica
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