Coca Cola Initiative
Coca Cola's Recent and Ongoing Integration Initiative: Legal Implications and Recommendations
No company continue to prosper without continuing to grow and adapt -- markets and operating environments are in a constant state of evolution, and companies must respond in kind in order to maintain efficiency and profitability, and to ensure that their products and distribution methods are in keeping with market demand. Many company adaptations are achieved through subtle and simple changes, however at times more significant change initiatives are implemented in order to bring about more profound and widespread organizational changes. These initiatives can have significant legal implications and consequences if they are not undertaken with proper planning and care, and the larger an organization is the more complex these implications can become. The following pages discuss the potential implications of an ongoing initiative at the Coca Cola Company.
Company and Initiative Overview
Coca Cola is a well-known company and brand with a global product distribution network and incredibly strong sales performance and profitability (Coca Cola, 2011; Yahoo Finance, 2012; Hoovers, 2012). Despite this profitability, the company continues to seek further means of increasing efficiency and its profit margins through many initiatives (Coca Cola, 2011). The company has also faced legal issues in the past from some of its operations, on a variety of fronts, and needs to move carefully in current plans and programs (Hoovers, 2012).
One initiative that Coca Cola began in 2008 and that it continues to expand in international as well as domestic markets is what the company terms its "integration...
Coca-Cola Macro-Economic Analysis Coca-Cola is an extremely effective organization. Nevertheless it has a number of difficulties surfacing at this time. The Coca-Cola Company offers around four hundred various consumer drinks and merchandise. The majority are not known as well as seldom observed with regards to accessible purchase. Furthermore, an additional problem the organization ought to deal with may be the health problems associated with soft drinks since it really is recognized that
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