Additionally, Club Med Spain needs more flexibility in its initial pricing to penetrate the market. As such, price setting should not be dictated by a Paris-imposed quota system, but rather should be determined by local management. Likewise, Spain ought to set aggressive incentives for its travel agent network rather than worrying about allowing too many agencies into its Club Med Expert program.
On the distribution front, boutiques have been tremendously successful for Club Med in Spain. Therefore, the company should move up its plans for opening a boutique in Valencia, especially since because it has low rental and rights costs.
Finally advertising and promotions are essential for a growth company to build a mass market. Advertising is currently slated for the summer seasons, but should be a year-round activity during the first year of the campaign, especially since 26% of its GMs travel during the winter. While this is expensive, Club Med Spain might offset some of this by scaling down its number of brochures from 3 to 2, with one devoted exclusively to Spanish destinations. Further, Club Med needs to incorporate a customer-focused...
Expressive functioning is related to communication such as emotional, verbal, and nonverbal communication, problem solving and roles within the family. Beliefs within the family are also a part of expressive functioning. For the purpose of the Calgary Family Assessment Model, a family is defined as who they say they are. It is very important that the clinician performing the assessment not assign their own beliefs upon what he or she
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Discussion of the Results Mr. Spyridos can count on French and Italians to spend more money than the Germans, and all three to spend more money than the Brits. There is a great deal of difference between German groups, which suggests that there may be some high-Euro spenders who should be appealed to in a separate marketing campaign. The French appear to have the least variability in spending as a group, while
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